Founder

Hey, I’m Eden — a creative business owner, curl specialist, and all-around organizer of ideas, people, and projects. My journey started when I was just 13, trying to figure out how to take care of my own curls with little to no guidance. I know that feeling of being frustrated and overwhelmed when nothing seems to work — because I lived it too.

That curiosity led me to beauty school, where I quickly realized how little training there was on natural hair care. Since graduating in 2019, I’ve trained with Rëzo, Cut It Kinky, and more, working with all types of curls and textures. Today, I help people learn how to embrace their natural hair and feel confident doing it. I truly believe your hair wants to thrive — you just need the right shape, products, and routine that fits you.

I run a few businesses that mix beauty, strategy, and entrepreneurship, including a salon, a creative agency, and a space for mentoring other stylists and business owners. I love helping people turn their vision into something real (and profitable), whether that’s through better branding, smarter systems, or just showing up more confidently. You’ll usually find me in a cozy all-black fit, shears in one hand and a plan in the other, always looking for the best way to make things work smoother, look better, and feel more aligned.